How to check what ChatGPT says about your business in 10 minutes
Open ChatGPT logged out, ask five customer questions in fresh chats, and record who is named. The exact method we use, with a table you can copy.
Open ChatGPT without logging in, ask five questions your customers would ask, put each one in a fresh chat, and write down whether you are named, where, who else is named and which sources ChatGPT cites. With five questions it takes about ten minutes, it is free, and you repeat it every week with the same wording.
This is the method we use on our own businesses. Below are the steps, a table to copy, and what we have learnt about why one answer is only a snapshot.
In a hurry? Our free ChatGPT check asks chatgpt.com five customer questions for you, live, and shows who it names. To see who ChatGPT names in your industry, see the Singapore ChatGPT Index.
Why test logged out
A logged-in account can carry your past chats and settings into the answers, which skews the result. Logged out is the closest you can get to a stranger asking for the first time. All our test results quoted in this article were logged out, from Singapore.
The method, step by step
1. Write your questions first
Write five to ten questions as a customer would type them, and include the place. For example:
- "Which physiotherapist in Tampines is good for a running injury?"
- "Recommend an aircon servicing company in Punggol"
- "How much does private maths tuition cost in Singapore?"
- "Is [your business name] good?"
Mix the types: a "which one" question, a price question, and a check on your own name.
2. Open a clean window and stay logged out
Open a private browser window and go to chatgpt.com. If it asks you to sign in, choose the option to stay logged out. When we tested, a "Welcome back" sign-in prompt could pop up after sending a question, and the same choice applies.
3. Use a fresh chat for every question
Start a new chat for each question. Otherwise ChatGPT carries the earlier answers into the next one and your results blur together.
4. Type the question exactly as written
Copy and paste from your list. Never tweak the wording, or you can't compare this week with last week. If you think of a new question, add it to the end of the list instead of changing an old one.
5. Let it finish, then record
Wait until the answer stops moving, then open the list of sources it cites. Fill in one row of your table per question.
6. Repeat every week
Pick the same day each week. Keep the old rows so you can see the trend.
What to record
Here is a simple table to copy into a spreadsheet. The question and the answers in the example row are placeholders, not results.
| Date | Question | Named? | Position | Others named | Sources cited | Wrong facts or notes |
|---|---|---|---|---|---|---|
| [date] | "Which tuition centre in Bishan is good for PSLE maths?" | Yes / No | e.g. 2 of 4 | Names, in order | Pages it linked | Wrong price? Old service? Wrong hours? |
What each column tells you:
- Named? Are you in the answer at all?
- Position: first of four is very different from fourth of four. Write it as "2 of 4".
- Others named: these are the businesses ChatGPT treats as your competitors. They may not be the ones you expected.
- Sources cited: the pages ChatGPT used. These show you which sites and lists to get onto.
- Wrong facts or notes: a wrong price, an old service, or a vague description of you. Every wrong fact is a fix to make. Our article on why ChatGPT gets your prices wrong shows how.
Why one answer is a snapshot
ChatGPT's answers vary from run to run. Every figure we quote from 7 October 2026 was a single run, one answer per question.
Even on one day, the score depends on which questions you ask. That day, GetLean Clinic was named in 9 of 12 questions about which GLP-1 clinic to use, and first in 6. But our fixed weekly panel gave a different picture: named in 5 of 11, first in 4. The two sets contained a different mix of questions, and on five general medical questions ChatGPT named no clinic at all.
Neither number is wrong. They answer different questions. So:
- Fix your questions and keep them the same, so changes mean something.
- Ask important questions more than once before you draw a conclusion.
- Never promise yourself, or a customer, that you will be "first".
Why location matters
Where the question comes from, and what it says about location, changes the answer. Asked from Singapore, ChatGPT sometimes named Senior Living Malaysia first for a question about elderly care. When the question began "I live in Kuala Lumpur", it did not.
For a Singapore business, that means two things. Test from Singapore. And put the place in the question the way your customers do, whether that is "in Tampines", "near Jurong East" or "in Singapore". If customers come from more than one area, add a question for each.
What to do with the results
- Not named: look at the sources ChatGPT cited for that question and work out which of those lists or sites you could appear on. Then read How to get your business recommended by ChatGPT in Singapore.
- Named, but described vaguely: you need a sharper sentence. See step 1 of how to get your business recommended by ChatGPT.
- A wrong fact: find the page it came from, fix it everywhere, and re-test after a few days. A price change showed up in ChatGPT's answers within four days for us.
- A map and Google ratings at the top: your Google profile matters. See Do Google reviews affect whether ChatGPT recommends you?.
Do this week
- Write five questions with the place in them.
- Run them logged out, one fresh chat each.
- Fill in the table.
- Fix one wrong fact, then run the same questions again next week.
If you would rather skip the ten minutes, our free ChatGPT check asks chatgpt.com five customer questions for you and shows who it names, in under a minute. Or see AI Visibility for how we help.